Debenhams and The Perfect Fit

The perfect fit, something we all strive for whether it is our clothes or our lingerie. However, finding that elusive perfect fit can be trickier than you think. We all know the benefits of finding the perfect bra (improved comfort, shape and support) but many of us still wear a bra that is the wrong size. It is thought that 8 out of 10 women still wear the wrong bra size.

Perhaps this is because we have a lack of understanding, a lack of confidence to reveal our bodies or we are not updating our bras often enough. It is not uncommon for women to believe that your bra size will not change throughout your life. However, this is far from reality.

As part of an on going mission to educate women in bra fitting, our Department Stores seem to be taking on the challenge to find the perfect fit. First, Selfridges’ opened their Fit Studio (which I reviewed in an earlier blog post) and now Debenhams have followed their lead.

Debenhams are promoting their free expert bra fitting service, to help women find the perfect fit. Experts at Debenhams say that a third of customers surveyed admitted that they had never had a proper bra fitting because they found the idea of it too daunting and potentially embarrassing.

As an advocate of having a properly fitting bra, I am always persuading my friends to get a professional bra fitting. I always found that the best place to get expert advice was the fantastic independent lingerie boutiques, however the department stores are now improving their bra fitting services.

Debenhams offer a fantastic range of products to suit many shapes, sizes and ages, and have a friendly fitting service, making it a great place to start if you are feeling a little nervous about the process. They do not even need you to take your bra off to find the perfect fit, so no need to feel shy.


via @Debenhams Instagram Behind the scenes of the Bra Fit Shoot
Photo via @Debenhams Instagram
Behind the scenes of the Bra Fit Shoot

If you have never had an expert bra fitting or can’t remember the last time you had a fitting, go and try out the free bra fitting service offered at Debenhams. You will be amazed at how fantastic you feel following a successful fitting.

Where do you recommend for an expert bra fitting service? Please comment below.

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