Emilia Intimates started with one vision: to provide fuller busted women with more choice when buying lingerie.
The passion and drive to achieve this came from my own struggle as a fuller busted lady. After years of struggling to find good fitting bras, which are both comfortable and pretty, I decided to explore alternative options. Currently on the market, there are some stunning pieces of lingerie with gorgeous lace and feminine detailing, however these rarely meet the sizing needs of a fuller busted woman.
To end my continued frustration when buying bras, I decided to stop complaining and start doing! This led me to exploring the option of designing my own lingerie. After doing some research, I soon realised I was not the only one with this problem. There are many women who are also struggling to find brands, which cater to the needs of a fuller bust. Although both new brands (such as Katherine Hamilton Intimates) and more established brands (such as Freya) are beginning to address this demand, there is still a significant lack of choice in the fuller busted market.
Ultimately, my own frustrations led me to begin designing and developing my own fuller busted lingerie range (launching 2017). The debut range will be a selection of simply elegant designs for women with small back measurements and large cup sizes. Not only will our products be beautiful but they will also provide the wearer with superior comfort and an exceptional fit.
The aim was to provide fuller busted woman with more choice in lingerie style and also more choice in how they buy their lingerie. Many women, who have struggled to find lingerie in high street shops and lingerie boutiques, dread the in-store fitting process. Although, in-store fittings usually provide a professional, expert and personal service, it can leave some women feeling disheartened when struggling to find lingerie that meets all of their needs.
To avoid the fear of bra fittings and to create a stress-free experience, we are developing an online fitting service that will provide the expert fit achieved in store, within the privacy of your own home.
So this is my mission: to design the perfect bra for all the fuller busted women out there. A perfect bra should provide exceptional fit and comfort without compromising on the style.
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